Blog

Insights

My written thoughts about the current and evolving practice of website analytics and what it means for you.

Imperfect Data That's Good Enough

Why waiting for perfect data is the most expensive decision a small business owner is not making.

Insights

August 1, 2026

What a Website Analytics Audit Actually Tells You

It's not a report card — it's a map of the information you can trust.

Insights

August 1, 2026

Why "Eigen"? The 270-Year-Old Idea Behind the Name

How a 270-year-old mathematical idea traveled from spinning tops to search engines — and gave this company its name.

Insights

August 1, 2026

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Businesses who work with me get my full, direct attention — no account managers, no hand-offs. If you're a small business owner who's ever felt your analytics were telling you something you couldn't quite hear, let's talk. The signal is there. I'll help you find it.